Articles discussing email and different practices that are relevant in todays business world.
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Thursday, 26 November 2009 09:54 |
Are you getting the most out of your domain name?
by Mike Valentine (Reprinted from: http://website101.com/email/how-to-do-branding-company-identity/)
How often do you give your email address to clients and business prospects? Is it memorable? Is it meaningful? Does it say some- thing about you or your business? Does it suggest your role in the company? Does it suggest meaninglessness or generic emptiness? Is it playful, respectful, descriptive or bland beyond words? You may believe it is none of these, but you are wrong if you think nobody cares. Your email address speaks volumes.
In 1979, CompuServe became the first service to offer electronic mail capabilities to personal computer users. Most early adopter types were computer geeks already and were not offended by the odd numeric email addresses, nor did they mind being represented digitally by a string of digits. Hence, odd looking email ID’s such as
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
were common for years.
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The Secret to Relevant Emails |
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Friday, 12 September 2008 16:48 |
The Secret to Relevant Emails: Segment Your List
An interview with John Arnold, Regional Development Director and Author of Email Marketing for Dummies
by Amy Black, Constant Contact Editor, Hints & Tips e-Newsletters
According to a 2006 study by Jupiter Research, engaging your audiences in more relevant communications could increase net profits by an average of 18 times*. That's why, as email marketers, we need to do everything possible to make our emails relevant.
One of the best ways to create a relevant experience for your subscribers is to segment your email list and send content to each group based on their specific needs and interests. In this interview, John Arnold gives insight on how to get started with segmentation.
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