Meta tags are HTML tags that are placed in the HTML coding of a web page. This provides information to the browsers that visitors to the site cannot see. It helps not only to determine the content of a page, but also to determine how a listing should appear in the search results.

• The DESCRIPTION tag lets you control what will appear as a result you're your page appears on a search result and is also used by the search engines to determine relevancy of a page for positioning.
• The KEYWORDS tag lets you designate words that you believe people would search when looking for your page. Some search engines read the keywords tag, but many do not.