RSS is an acronym for Really Simple Syndication and Rich Site Summary. RSS is an XML-based format for content distribution. Webmasters create an RSS file containing headlines and descriptions of specific information. While the majority of RSS feeds currently contain news headlines or breaking information the long term uses of RSS are broad.

RSS is a defined standard based on XML with the specific purpose of delivering updates to web-based content. Using this standard, webmasters provide headlines and fresh content in a succinct manner. Meanwhile, consumers use RSS readers and news aggregators to collect and monitor their favorite feeds in one centralized program or location. Content viewed in the RSS reader or news aggregator is place known as an RSS feed.

RSS is becoming increasing popular. The reason is fairly simple. RSS is a free and easy way to promote a site and its content without the need to advertise or create complicated content sharing partnerships.

Why permission matters

Every day when I get home from work, I do four things… 

1. Greet my black lab who meets me at the door
2. Greet my husband who meets me at the top of the stairs
3. Put down my extremely heavy bag
4. Go to the kitchen table to riffle through the pile of mail waiting for me

When I get to number four, I always find myself hoping that there is something really interesting, or personal, or special waiting for me—like a card or invitation from a friend or family member, or maybe a little unexpected gift (I love presents!). Why I keep hoping, I don’t know, because at least 90% of what’s in the pile is JUNK. Can you relate?

And, what makes this mail junk? Mostly, it’s the fact that I didn’t ask for it. Worse than getting this kind of “junk” in my mailbox is getting it in my email inbox—and I’m not talking about the nasty spam (“buy meds for cheap!!!”). I mean legit marketing emails from legit companies—that I didn’t ask for. I consider my inbox to be sacred ground. I don’t want anyone in there without my permission.